Conventionally, travel behaviour theory considers travel as a derived demand. This means that travel occurs just because we want to reach a destination and participate in an activity there. In other words, it is the final goal and the benefits to be got from it, that motivates us to make the trip. But is this always true ? I am pretty sure that the first who would disagree with this theory, which has significantly defined the development path of contemporary cities, would be Constantine P. Cavafy with his most known poem “ Ithaka ”: "As you set out for Ithaka hope the voyage is a long one, full of adventure, full of discovery ... Arriving there is what you are destined for. But do not hurry the journey at all. Better if it lasts for years, so you are old by the time you reach the island, wealthy with all you have gained on the way, not expecting Ithaka to make you rich ". In my case, I would probably agree more with Cavafy, than the rigorous theory of the scientific...